Wednesday, September 15, 2010

simplicity is the complexity - information filtered to time and place

gamozzii today released a new iPhone application on the iTunes store.  The press release is included below.

This application is very straightforward in terms of what it delivers.

One interesting feature about it is that the users of the application are typically going to be interested in only one single piece of information, and that information consists of only four numbers!

Those numbers being the hour and minute that a bridge opens.  This is a bridge that stands between them and where they are going, and at some times of the day will open and prevent them from getting there.   Thus only four numbers, yet so powerful when provided at the right place and time.

This is one of the key interaction advantages provided by mobile communication.  Information can be filtered very specifically to a time and place - thus it is the simplicity of the information presented that is the complexity.  The fact that it delivers exactly the information the person wants, where they want it and when they want it.


Spit Bridge opening with tap of finger


Users of Sydney's controversial Spit Bridge can now avoid congestion by using an iPhone App that gives them the next bridge opening time with just the tap of a finger.

The "Spit Bridge Opening Times" iPhone application will also mean yachties will  have no excuse for running late for the bridge openings, which can sometimes hold up hundreds of cars to let just one leisure yacht pass through. 

Trying to navigate the web on a tiny screen while beating into a southerly buster will also be a thing of the past.

With one tap on their iPhone, yachties, motorists and commuters alike can see the next bridge opening time for that day as well as all openings after that till days end. Times are filtered for weekends, public holidays and whether daylight savings is in effect, taking all guesswork out of the process.

The Spit Bridge is a Northern Beaches anachronism that is loved by some, but loathed by many, as it opens regularly through the day blocking one of the main transport arteries to Sydney's Northern Beaches.

The opening times were recently reviewed and changed in February 2010 and the RTA recently began seeking feedback on a proposal to change one of the bus lanes feeding the bridge to a 24-hour bus lane.

Robert Silver, principal of mobile consultancy gamozzii, who developed the application, said that he shares the frustrations motorists have with the bridge, particularly on summer weekends. "but being someone who has gone both over and under the bridge, I try to think of it as a reminder to slow the pace a little and appreciate the beautiful environment we live in here on the Northern Beaches".

The "Spit Bridge Opening Times" iPhone Application became available on the Apple iTunes store this week.

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